As UFC continues its push for global domination of all things mixed martial arts they have announced yet another strategic partnership, this time with Sohu.com which is a sporting website based in China that will broadcast UFC events live via the internet starting with UFC 109: Relentless on February 6, 2010.

According to the press release, Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.

This marks the first time that UFC will have direct access to the Chinese viewing audience which has the potential to reach hundreds of millions of people as China represents one of largest consumer markets in the world. Beyond sheer size, China also has a historic connection to mixed martial arts as many of the styles displayed inside the octagon today were developed by Chinese masters thousands of years ago. As UFC President Dana White puts it:

“China is one of the gateways to building UFC into the biggest sport in the world,” said Dana White, UFC President. “China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country. With Sohu.com as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China.”

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